Introducing The Hollyhood Miss West End Girl

Guess who’s back! We are just so excited to be blogging regularly again and would love to give you a sneak peek into our recent collaboration with fashion and lifestyle blogger babe Lynsay, where together we dreamed up and created the perfect hood to match her desires. Who is ready to see our Hollyhood Miss West End Girl?

The collaboration was sparked near the end of 2015, when Silvia and Lynsay met up in Glasgow’s Merchant City to discuss how to translate Miss West End Girl’s vibrant personality into a dream hood! The Hollyhood MWEG at that point was quite vague but soon it transformed into an exaggerated hood, an extra black faux fur trim, vivid acid green jacquard and an adorable custom bow belt.

Over hour long FaceTime appointments, WhatsApp messages, a couple of day trips exploring markets and drinking too much coffee the look and design was discussed and perfected! We really wanted to make Lynsay’s hood scream her positive personality and listened to what Lynsay herself preferred.

Summer colours of delicious candies and ice creams were considered, but upon seeing the acid green jacquard, both Silvia and Lynsay knew it was just puurfect! The palm-tree like jacquard gives off those dreamy summer vibes and we are just in love with the way the ultra-black faux fur feels on.

The oversized aspect of the hood was important to the design as Lynsay loves to accessorize her  outfits with a touch of je ne sais quoi. Whatever the weather, this statement hood can be worn in so many ways: it’s reversible, so you can style it with or without the belt tied or even around your neck! This also means it can dressed up or down for day and night. With the Hollyhood MWEG on your shoulders, you cannot possibly ever go wrong.

As an extra little treat, Louise Mallan, talented fashion photographer based in Glasgow, has produced this chic fashion editorial feat. our Hollyhood MWEG which we’re obsessing withCheck it out here.

Remember, there are just a few of the Hollyhood Miss West End Girl hoods still available so head to our store now to grab your unique summer glam before it’s gone! And make sure to check out what Lynsay herself thinks of her Hollyhood over on her blog!

And don’t forget to keep up with what’s happening here at Chouchou on Instagram, Twitter, Facebook and we are now also on snapchat at chouchoucouture!

Have a HOOD DAY #hoodgirls!

Chouchou x