about ChouChou


"Born in Rome in 2008, Chouchou is Silvia Pellegrino's ode to tailored fashion.
Each piece is handmade using both contemporary and vintage textiles to create playful, tactile looks that are sweet and feminine with sport-deluxe touches.
The collections are very contemporary with a retro feel, inspired by the textiles Silvia discovers and a mix of her Italian flair and the free-spirited, bohemian lifestyle she fell in love with in Los Angeles.
Hot pants, thigh skimming hems and Hollyhoods are staples and what every piece has in common is that they are easy to wear with a particular attention to the detail.
The Chouchou woman is no slave to trends and the flamboyant designs are driven instead by lifestyle to be worn with a wink and a grin."